There is no way we can go even a few minutes without being exposed to some form of advertising in a world filled with them. Whether it's billboards, TV ads, or Google ads, companies are spending more than ever to get their products and services seen by consumers around the world. Until recently, marketing was based on TV ads, or commercials, to promote products. Before digital marketing became the building blocks of new-age marketing, this was the case. Digital marketing, however, has proven to be one of the most cost-effective methods of advertising. We will compare Google Ads vs TV ads today, and determine which is best for your business.
Make sure your ads are seen by the right people
Marketing budgets should be spent on getting your ads in front of those who need to see them. After all, you don't want to spend money advertising to those who aren't interested in your products.
You cannot choose who sees your TV ads. If you want to target a specific audience, this is not a good choice. You will want to show your tool ads only to those who use tools every day, for example, if you run a tool company. TV ads are best used for more broad advertisements such as local events or for services and products that can be used by just about anyone where targeting is less important.
With Google Ads, you can specifically target which keywords will trigger your ads. For example, the same tool company discussed above can have their ad show up when someone searches "hammer" or "screwdriver" on Google, enabling them to show their ad only when the keyword they dictate is searched.
Spend More Efficiently To Maximize Conversion Rate
Marketing is all about driving conversions. If not at the time of advertisement, at least within a specific given time. For most, getting a customer to convert quicker is the name of the game.
With TV ads, you are not able to see many metrics on how customers engaged with your advertisements. The most you will be able to see is when your ad was aired and how many times it was shown. You could compare this to sales or website data to see if there is any correlation, but there are so many factors that can influence these numbers.
With Google Ads, you get a wide variety of metrics to help you increase your conversion rate. You can move money around to bid differently on higher converting key
words and determine which keywords are going to be best for your ad account.
Use Data To Optimize Your Ads
One of the biggest advantages of using Google Ads to advertise your business is that you can optimize your ads on the fly. By looking at metrics such as impressions, clicks, keywords data, click-through rate, and conversion rate, you can adjust your ad to improve any metric.
Here at Bootstrap Digital, we use this data to optimize your ads to ensure your budget is spent as efficiently as possible. We can change ad copy, ad targeting, keywords, and placements to help your ads perform at their very best. This will not only make your ads perform better and allow you to spend more efficiently, you will also get to know your customers better through their interaction habits with your advertisements.
Have Your Ads Display At The Right Times
One of the most important things to remember about advertising is you have to show your ad to the right people, at the right time. If the product or service you are advertising needs to be marketed to a specific audience, you are going to want the freedom of advertising when they are interested in the product or service.
For TV ads, this can be a little difficult, but if you are just wanting to get the word out to a broad audience, a commercial could be a good avenue for your business. Commercials are also a great way to advertise local events such as circuses, parades, or other community events.
By bidding on specific keywords, you ensure that your ad appears only when a consumer types in the keyword you are paying for. Many people, however, make the mistake of bidding on keywords that are too broad. As an example, bidding on "hammer" in the tool company example may not be effective because the person may be looking for a picture of a hammer, a song called hammer, or any other random search for a hammer. When you bid on "hammers for sale" or "cheap hammers", you are bidding on keywords with "intent". These types of searches indicate that the consumer is ready to purchase and is looking for a product. This is where you will want to showcase your ad for the best conversion rate.
Less Up Front Cost & Better Spending
Most businesses have a budget when it comes to marketing. It's imperative to get the most bang for your buck when it comes to advertising for businesses with small budgets.
To purchase a TV ad, you will need to pay up front for video production and placements on certain channels. This could be an easy way for those with larger budgets and marketing teams to reach a very wide audience with their ads.
It's best to use Google Ads if you're looking for a budget-friendly, strategic approach. With Google Ads, you can set a specific budget to test the waters and see how well certain ads work. With a good strategy, you can easily scale and measure your ROI, Return On Investment, to make sure your marketing dollars provide the revenue and profit you expect.
Bootstrap Digital Can Maximize Your Profits With Google Ads
Through Google Ads, Bootstrap Digital can help increase revenue and gain new customers. Allow our Google Ads experts to manage your Google Ads account so you can focus on other aspects of your business. Get a free quote today to discover how easy it is to get a better return on your marketing investment.