It's no secret that the key to good marketing is showing up at the top of Google. To get there, you have a couple of different routes you can take. You can create content that ranks organically in the search results under the ads or pay to run ads at the top of Google. Today, we are going to look at how each of these works to help you better understand the power of Google advertising.
Google Organic (SEO)
The difference between your business taking off and remaining stagnant can be determined by your visibility on the first page of Google. When you search for something on Google, you will see ads at the top and regular "organic listings" below them. It's not by chance that these listings appear on the first page of search results. If you optimize your website for specific keywords, you may be able to rank on the first page and even in the top spot on Google. You must, however, know what you are doing if you are competing against stiff competition.
Google Ads
You can choose Google Ads if you would like a quicker solution while your organic listings are ranking. Using Google Adwords is a fast and easy way to boost your site's visibility on Google's search results page. The cost of Google Ads is incurred each time your ad is clicked, but you will be able to measure your success once you start selling products or receiving leads.
Google Shopping
If you sell products online, Google Shopping should be on your marketing to-do list. You see Google shopping listings at the top of Google search results. You can get your products in front of your customers quickly and easily using this method.
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A business owner should focus on operations, not SEO or Google Adwords. Our Google Ads and SEO specialists can quickly get your business in front of potential customers.